Industry benchmarks
Real scores from real small business websites in the Upstate SC region. See how your industry stacks up — and where the gaps are.
Most founders know their site could be better. These numbers tell you exactly how much better — and what to fix first.
Barbershops & Salons
3.2 /10
Top gaps
- • No online booking
- • Pricing hard to find
- • Barber profiles missing
Restaurants & Food Service
2.8 /10
Top gaps
- • Menu PDFs instead of text
- • No online ordering
- • Hours buried in footer
Fitness Studios & Gyms
3.5 /10
Top gaps
- • Class schedule hard to read
- • No membership signup
- • Instructor bios missing
Boutiques & Retail
2.9 /10
Top gaps
- • No e-commerce
- • Product photography inconsistent
- • Brand story missing
Home Services
2.6 /10
Top gaps
- • Service areas unclear
- • No before/after gallery
- • Contact form broken on mobile
Breweries & Bars
2.9 /10
Top gaps
- • Tap list always out of date
- • Events hidden in social
- • Atmosphere not conveyed
Medical & Dental
4.1 /10
Top gaps
- • Online booking rare
- • Insurance info hard to find
- • New patient forms not online
Real Estate
3.8 /10
Top gaps
- • IDX integration missing
- • No neighborhood content
- • Agent bios generic
Curious how your site scores?
Run our free audit tool. We'll analyze your site against these same benchmarks and show you exactly where you stand.
Scores are based on governance agent evaluations of small business websites. Industry averages from our analysis of local business sites.